I’m a Creative Director driven by the power of storytelling to create connection. For over a decade, I’ve shaped brand narratives across travel, luxury, and lifestyle—most notably helping bring Visit Orlando’s Unbelievably Real platform to life and now leading its evolution into The Moments In Between.
I started my career at FCB Chicago, working on brands like Kmart, KFC, and Jack Daniel’s. From there, I joined Razorfish, where I’ve spent over a decade growing through the ranks—from junior copywriter to Creative Director—while building lasting partnerships with the people and brands around me. That continuity has shaped how I work: grounded in trust, collaboration, and a deep understanding of the work we’re building together over time.
My foundation is in turning insights into emotionally resonant ideas that live across channels—from global brand platforms and social campaigns to experiential concepts and digital expression. My work spans brands like Virgin Voyages, Grey Goose, and Carnival Cruise Line, including launching the first-ever Facebook-based travel agent learning platform.
I hold a B.A. from the University of Pennsylvania and an M.S. from the VCU Brandcenter.
Outside of work, I’m inspired by yoga, art, astrology, and motherhood—always drawn to the small, meaningful moments where the best ideas begin.
Click here to view my resume.